©2008 JOY | International Melges 32 Class Association©2008 JOY | International Melges 32 Class Association

Key West Race Week Presents An All-Star LIne-Up - Key West 2010 Sponsors

17 January 2010

Key West sponsors have always been one of race week’s critical success factors. This year is no different with seven companies that represent the very best in their respective fields.

The prestigious roster includes: Presenting Sponsor Nautica, with Nautica Watches the Official Timekeeper; and Day Sponsors Lewmar, Official Marine Hardware, Mount Gay® Rum, Official Rum, and Sperry Top-Sider, Official Footwear. The Supporting Sponsors areB&G, Official Marine Electronics, Marlow Ropes, Official Rope; and SLAM, Official Technical Gear.

Key West 2010 is also supported by The Florida Keys & Key West Tourism Council, which recognizes the importance of having a world-class, international regatta in Key West every year. The Historic Seaport at the Key West Bight is the Official Site. The City of Key West and the Key West business community also play an important, long-term role in race week’s success.

Nautica Watches returns as the Presenting Sponsor, bringing its fashionable line of timepieces. Nautica is a leading global lifestyle brand with products ranging from men's, women's and children's apparel and accessories to a complete home collection. Since the brand’s launch in 1983, sailing and fun in and on the water have become synonymous with Nautica. Monday is designated Nautica Watches Day.

Day Sponsor Lewmar, a distinguished leader in the performance sailing industry, is known and respected by boat builders and yacht owners the world over. Lewmar craftsmanship, reliability, innovation and commitment to supporting the marine industry have made their name synonymous with consistent quality. Lewmar has been the Official Hardware Supplier at Key West Race Week for many years. Thursday is Lewmar Day.

Mount Gay® Rum - The Rum That Invented Rum – is the finest and the oldest rum Brand in existence.  This award winning rum has been produced on Barbados with passion and unparalled excellence since 1703. Mount Gay Rum is the official Rum of Race Week.

 “2010 marks Mount Gay Rum’s 23rd successive sponsorship of Key West,” says Alejandra Pena, Marketing Vice President for Liqueurs and Spirits at Remy Cointreau USA.  “With our premier brand being synonymous with sailing and its commitment to the loyal sailing market, it is a natural association to be at one of the world’s pinnacle regattas.  Key West continues to be a valued sponsorship for Mount Gay Rum.”   The Race Week tradition continues with Wednesday being designated as Mount Gay Rum Day.

2010 marks Sperry Top-Sider’s 75th anniversary as the original inventor of the world’s first boat shoe.  Returning to Key West Race Week as a day sponsor and official footwear provider, Sperry is the leader in building performance and lifestyle footwear for sailors.  They create for performance, build with quality, and design for an enduring sense of style. In addition to offering new and improved products, Sperry Top-Sider is firmly committed to the sport of sailing by sponsoring some of the best regattas and developing meaningful partnerships in the industry. Tuesday is Sperry Top-Sider Day.

This is the sixth year that B&G has participated at the Supporting Sponsor level. For years, B&G has been the marine electronics brand of choice among top sailors and yachtsmen, and with good reason. With a 50-year reputation of helping to set records in the world’s toughest events, B&G is trusted for absolute accuracy and unequalled reliability.

Marlow Ropes is back for its second year as a supporting sponsor. The Marlow brand has earned an outstanding reputation based on products tried and tested in the world’s harshest environments by elite performance partners.  Whether you are a challenger in the America’s Cup, cruising a classic, racing round the world or round the cans, or just enjoying time on the water, you can rely on Marlow to take the strain. Marlow is one of the only global names in yachting rope with distributors in every continent around the globe. Marlow is distributed in the US by Bainbridge International Inc.

Supporting sponsor SLAM, founded in 1979 in Genoa, Italy, features high end technical clothing with trendy Italian style. Their advanced technology sportswear is being used by high end racing programs around the world and is a great match with this international event. SLAM event branded merchandise and official event gear you won’t find anywhere else is available for sale under the ‘Big Top’ all week long beginning on Saturday prior to racing.

"Race Week’s sponsors are an extraordinary group. They all represent outstanding companies that exemplify the very best in business practices and customer satisfaction. Their commitment to our sport is vital and sincerely appreciated.” said Premiere Racing’s Peter Craig. 

The mid-winter classic gets started on Monday, with 11 classes racing on three divisions south of Key West.

The Ocean Key Resort and Spa is the Official Hotel.

Thirty four Industry Partners bring their support through a program that is now in its 9th year. Learn more about theIndustry Partners and the Program on the event web site.

"We are very grateful to our loyal race week sponsors and industry partners. They all present high quality products and exemplify the best in business practices and customer satisfaction,” said Craig.  "We encourage all racing sailors to show their appreciation and patronize these outstanding companies that participate in our sport and provide vital support to events.

Key West 2010 and the 2010 Miami Grand Prix are US SAILING sanctioned events.

Follow the racing beginning Monday: Premiere-Racing.com

For more information on Premiere Racing, Key West 2010, presented by Nautica and its Sponsors and Partners:

Premiere Racing, Inc.

67B Front Street, Marblehead, MA, 01945
Tel: (781) 639-9545 Fax: (781) 639-9171 
Email: Peter@Premiere-Racing.com           

Web Site: Premiere-Racing.com